Practical explanations of budgets, campaign structure, Google Ads, Meta Ads and reporting, written for small businesses and anyone managing their own ads. No made-up numbers: where technical details matter, we point to the platforms' official documentation.
Complete guide ·
Everything you need to start Google Ads properly: the auction, campaign types, keywords, ads, bidding and measurement, explained step by step.
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Complete guide ·
From ad account and pixel to audiences, formats, budgets and analysis: everything you need to run Facebook and Instagram ads without wasting money.
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Comparison ·
Official and independent tools for Google Ads, Meta and other networks, compared on clear criteria: networks covered, how you work with them and how you access them.
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Guide ·
A simple method with no magic numbers: from your margin to a daily budget, with a test period and clear rules for scaling up or switching off.
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Guide ·
Search or social? What each does well, which kinds of business they suit and how to combine them without paying twice.
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Guide ·
The four levels of every ad account, what gets set at each one and how to organise campaigns so they're easy to read and optimise.
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Guide ·
How to find the searches eating your budget without bringing sales, block them properly and avoid cutting off good customers too.
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Guide ·
CTR, CPC, conversions, CPA, ROAS: what each one means, how they connect and a simple weekly review routine.
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